KEEP IT WILD
We want Wild Mountain to be in-business forever. Yes, until the end of time.
When you approach running a business, not with a quarterly earnings in-mind, but with a timeline spanning numerous lifetimes – you make different decisions.
That means we need to make investments for the good of our property and the good of our climate.
We’ve made improvements from laptop to mountaintop all while working to reduce carbon emissions and divert waste.
We’ve made a lot of changes, and some of our guests may not recognize the place. It’s a ‘Whole New Animal’ as we like to say. Yet, it’s still got the same vibe that’s been humming here since 1960.
Improvements For Winter 24/25
So, we are making a significant investment to battle against tough winters. Our plan is to expand our pumping capacity from our mountaintop pond.
This increased capacity will grow our snowmaking capabilities by 33% when temps drop into the teens. This additional water will allow us to operate an additional 50 snow guns when conditions are right.
To put that into perspective, this winter we would hit our nightly pumping capacity while making snow on Main Stage, Back Stage, Competition, Expressway and snow tubing. In the future, we'll be able to make snow on all of those trails, plus Moonshine, Broadway, Easy Rider, Bear, The Wall and Northern Route.
Simply put - this investments means more slopes and bigger terrain parks earlier in the season.
Exterior and Arrival Updates
Wild Mountain has updated its arrival experience in a big way. We have modified our entrance into the base lodge with larger doors, windows and a modern exterior. The entire base lodge has be painted, plus we added landscaping to soften our grounds.
We also removed the old schoolhouse building and created a new guest drop-off zone and roundabout. All together the arrival experiece will change from "eww" to "wow."
New Chairlift For Winter 23/24
Wild Mountain has a new chairlift baybeee!
Yup, you heard that right, we have installed a brand-spanking-new Skytrac 4-person chairlift. The new chairlift runs parallel to Chair 2, and act as a replacement for the current Chair 3 which was the first chairlift built at Wild Mountain in 1972.
The new chairlift has become the primary chairlift used for access from the base lodge, but Chair 2 remains in use for summer operations and high visitation days during the winter.
This investment marks the first new chairlift installed at Wild Mountain since Chair 1 was installed in 1983 – 39 years ago.
Other Capital Improvements
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UPPER & LOWER LEVEL BATHROOMS
New bathrooms were installed in the upper commons and lower level of the base lodge for use in both summer and winter.
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UPDATED EAGLES NEST
The Eagles Nest Restaurant has been updated with a new menu, updated kitchen, new flooring, new paint and modern furniture.
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BAR & LOUNGE
We are adding a new bar and lounge adjacent to the Eagle’s Nest! The new bar will have a long row of seats along the counter, plus it will have a sitting area with great views of the slopes. It will open for the winter of 2021/22.
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SUN DECK
We will be constructing a 2,000 square foot deck on the west side of our building. The new deck will be a gathering place for afternoon sun in both summer and winter. This amenity will be open for the winter of 2021/22.
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CHAIRLIFT REFURBISHMENT
We are updating our chairlifts to make them more beautiful and extend their life. The carriers on Chairlifts 1 and 2 have been repainted and new oak slats have been added to give them gorgeous vintage look. Plus, we’ve repainted many of the lift buildings and added barn quilt signage as a nod to the regions Swedish heritage. We’ll make these same improvements to Chairs 3 and 4 in future seasons.
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RETAIL EXPERIENCE
We’ve reimagined our retail area to add space and create a more enjoyable shopping experience. Plus, we've increased our inventory to add more logo gear, glassware and essentials.
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RENTAL EQUIPMENT
The beginner experience is critically important to growing participation in winter sports. And, learning on modern gear makes the first day on snow even better. So, we have begun the multi-year process of updating our rental equipment fleet.
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ECOMMERCE
Our online shopping experience has been enhanced with a new ecommerce site. Now guests can purchase all of our service online with a single shopping cart.