The "Same Old. Brand New." Story

We want Wild Mountain to be successful today, and successful in 100 years from today.  That means we need to make investments for the good of our campus and the climate. 

Improvements are being made from laptop to mountaintop to improve the guest experience.  Plus, we are making decisions that address carbon emissions, waste diversion and support renewable energy.  

Our investments in the physical property and the environment are just getting started.  We still have a long road ahead of us, but we hope you’ll notice our efforts on this journey. 

All of these investments have a common thread – we intend to Keep It Wild.  What’s that mean?  It’s simple - Wild Mountain is a special place and 100% Minnesota.  We intend to retain the vibe that been humming here for the last 61 years.   

 

New Chairlift For Winter 23/24

Wild Mountain is getting a new chairlift, baybeeeeeeee!
 
Yup, you heard that right, we will be installing a brand-spanking-new Skytrac 4-person chairlift. The new chairlift will run parallel to Chair 2, and act as a replacement for the current Chair 3 which was the first chairlift built at Wild Mountain in 1972.
 
The new chairlift will become the primary chairlift used for access from the base lodge, but Chair 2 will remain in use for summer operations and high visitation days during the winter.
 
We’ve begun clearing the trees between Ego Alley and the Wild trails to make room for the chair. We’ll complete the tree clearing in the coming weeks. Then, we’ll do our site survey in August which will allow manufacturing oif our chairlift components to take place this winter. Finally, the new chairlift will be erected during the summer of 2023 and ready for use during the 23/24 ski season.
 
Once this new chairlift is installed, we will remove Chair 3 which will make the South Wild trail free of lift tower obstructions. Vintage chairs from the disassembled chairlift will be available for purchase next summer (details TBD).
 
This investment marks the first new chairlift installed at Wild Mountain since Chair 1 was installed in 1983 – 39 years ago.

  bottom terminal

  

Base Area Investments For Winter 2022/23

Over the last two years we’ve made improvements across the property. Some has just been paint and pretty signage. Others have been much bigger like the new Corduroy Club bar, sun deck and patio. We’ve also done something else. We started taking the planet into account on every important decision we’ve made.

Today, Wild Mountain operates the resort on 100% clean energy. Our culinary program has stopped over 500,000 pieces of single-use plastic from entering the waste stream. And, we’ve invested in ways to reduce our overall carbon footprint. All those efforts, along others, have allowed us to become the only CarbonNeutral® Certified Ski Resort in North America.

In the year ahead, we plan on doing more big things for the Wild-faithful. Beginning this spring, we’ll be changing the arrival area with a new entrance and guest drop-off area. Then, we’ll be adding additional windows in the Eagle’s Nest for expansive views of the mountain. Plus, we’ll be redesigning our kitchen, menu and guest queuing area for an upgraded dining experience.

We will also be making improvements to the lower level of our base lodge with completely redesigned bathrooms which will be the finest in ski country.

Additionally, we’ll continue to account for the greenhouse gases we still emit into the atmosphere by purchasing carbon offsets and remaining a CarbonNeutral® Certified company.

 

 

Other Capital Improvements

  • BAR & LOUNGE

    We are adding a new bar and lounge adjacent to the Eagle’s Nest! The new bar will have a long row of seats along the counter, plus it will have a sitting area with great views of the slopes.  It will open for the winter of 2021/22.

    BAR & LOUNGE
  • SUN DECK

    We will be constructing a 2,000 square foot deck on the west side of our building. The new deck will be a gathering place for afternoon sun in both summer and winter.  This amenity will be open for the winter of 2021/22.

    SUN DECK
  • CHAIRLIFT REFURBISHMENT

    We are updating our chairlifts to make them more beautiful and extend their life.  The carriers on Chairlifts 1 and 2 have been repainted and new oak slats have been added to give them gorgeous vintage look.  Plus, we’ve repainted many of the lift buildings and added barn quilt signage as a nod to the regions Swedish heritage.  We’ll make these same improvements to Chairs 3 and 4 in future seasons. 

    CHAIRLIFT REFURBISHMENT
  • RETAIL EXPERIENCE

    We’ve reimagined our retail area to add space and create a more enjoyable shopping experience.  Plus, we've increased our inventory to add more logo gear, glassware and essentials.

    RETAIL EXPERIENCE
  • BASE CAMP

    We’ve invested in a 2,400 square foot, heated tent that will act as outdoor dining during the pandemic. In the summer months, this new tent will be used for weddings in our outdoor ceremony location. Covid-19 gave us lemons, so we made lemonade.

    BASE CAMP
  • RENTAL EQUIPMENT

    The beginner experience is critically important to growing participation in winter sports.  And, learning on modern gear makes the first day on snow even better.  So, we have begun the multi-year process of updating our rental equipment fleet. 

    RENTAL EQUIPMENT
  • ECOMMERCE

    Our online shopping experience has been enhanced with a new ecommerce site.  Now guests can purchase all of our service online with a single shopping cart.  

    ECOMMERCE

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